Affordable Housing Insights: Cultural Competence Marketing and Messaging for Hispanic Homebuyers and Homeowners
Register today for an upcoming webinar on May 30, 2024 from 2:00 - 3:00 PM Eastern.
In today’s diverse marketplace, recognizing and valuing cultural subtleties are essential for forging successful engagements and nurturing relationships. This webinar provides a unique opportunity to delve into the intricacies of Hispanic demographics, preferences, and purchasing behaviors, equipping you with the knowledge to tailor your marketing strategies effectively. Led by a panel of seasoned industry experts, attendees will receive invaluable guidance on infusing cultural sensitivity into their marketing materials, outreach endeavors, and customer interactions.
Moreover, we will explore the incentives and deterrents for reaching Hispanic homebuyers, setting goals to drive engagement and growth. We will also address the risks associated with current products offered by the Government-Sponsored Enterprises and strategies to mitigate them. Finally, the webinar will feature a comprehensive state of the Hispanic housing industry analysis, providing attendees with actionable insights to inform their marketing strategies effectively.
Register today!
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Katelynn Harris Walker
Associate Director | Affordable Housing Initiatives
Mortgage Bankers Association
(910) 228-1746
khwalker@mba.org------------------------------