Videos have picked up as an important marketing strategy over the past few years. The visual appeal of this method is a powerful way to develop your brand personality. Over 60 percent of businesses have jumped on this bandwagon to take advantage of the benefits of this advertising tool.
Eighty percent of businesses who have used a video content marketing strategy believe that this tactic drives excellent ROIs. Here are 5 excellent reasons why you should make this a part of your advertising strategy.
Video marketing supports sales conversions
Because video marketing holds such great appeal, sales conversions are improved with this method. Customers visit your homepage and are immediately engaged by an informative or entertaining video about your products. Also, they find it much easier to watch a video than to browse through your website to find what they’re looking for.
Using this tactic has been showing to increase conversion rates by up to 80 percent, which means more money in your pocket. Surveys also confirm that video content marketing works well across most industries and categories, making it a successful tool to boost business.
Excellent ROIs
Advertising and marketing is an expensive pursuit. But with video content marketing, a once-off payment for a single video or a series of videos reaps rewards. Rewards extend up to 74 percent of consumer views of product explainer videos leading to sales. Video content marketing should form an essential element of your long term promotion strategy to increase existing ROIs of other advertising efforts.
Further, using the services of a company like YTFab can help promote interest in your online business. The more interest you generate in your products, the more likely you are to keep attracting valuable traffic to your site.
Build brand trust
Videos are known to build greater trust in your brand because they inspire confidence. Trust is the cornerstone of consumer confidence in the products or services offered by the business.
Long-range campaigns should encompass a powerful element of emotion that attracts return customers. Inspire confidence with videos that improve customer engagement because videos make them feel like you are speaking to them personally.
Interest levels in your brand will increase, driving traffic to your website rather than you focusing on the selling aspect of your business. What better way to promote your brand than to let video marketing do the selling for you?
Mobile phone appeal
The mobile phone market has grown so much that it now forms up to 90 percent of users. Video views on mobile phones have also grown by over 200 times in the past seven years.
YouTube claims that video views continue to grow by 100 percent annually. These figures support using video content marketing to boost sales. People enjoy watching a video to pass the time while traveling on the train or bus while sitting in traffic or waiting for an appointment.
Because this market is growing at a rapid pace, it makes sense to include videos in your long-term marketing strategies to continue to attract conversion rates.
Easy sharing
Google picks up on the fact that visitors spend more time on your website, which builds trust. Also, videos lead to higher rankings by Google, which grows brand reputation quickly.
Customers easily share your videos across social media channels when they are interested in a product and want friends to know about their ‘new find.’ Best yet, even the laziest customers find it easier to watch a branding and explanatory video than to read the associated content. All these points support using video content marketing to boost business.